Executing a strategic vision is a lot like taking a vacation. It’s one thing to get online and do your research; plotting routes, looking up flights, even choosing restaurants to eat in. It’s another thing to turn your dream vacation into reality. Plenty of people love to spend their afternoons fanaticizing and planning trips—but there are very few people who can see their plans through to implementation.

On the second episode of “Creative Change,” we sat down with Stacy Byers, Senior Vice President of Experience, Design and Digital at Highmark Health, to discuss the importance of bringing together the digital and experiential to create cohesive customer journeys in healthcare.

On this episode of “Creative Change,” we sat down with Greg Frank, Senior Director of Global Clinical Marketing and Thought Leadership at GE HealthCare. We talked all about how to make real change in such a change-averse industry. From transforming the way his own organization understands their consumers and organizes their marketing practices, to understanding the appetite for change across the entire healthcare industry to find opportunities for real innovation, this conversation covers the full span of the challenges and rewards of driving difficult change.

Creating a truly “wow” experience for your customers requires that you understand their pain points across the entire customer journey. If you don’t know where these pain points are, and how they fit into your overall customer journey, you’ll never be able to fix them and get your CX running smoothly. But luckily, there are many other customer experience metrics that can give you a more in-depth picture.

Thoughtform is happy to announce that Laura Springer has become the newest member of our team of strategists. We sat down with Laura this week to talk about recyclable running shoes, regenerative systems design, and the irresistible sing-along that is Alanis Morissette.

Depending on your unique situation, launching a new product ecosystem may not be for you. But how do you know? And how can you develop an ecosystem that will provide for your customers and ensure repeat business for years to come?

Thoughtform is happy to announce that Pace Markowitz has become the newest member of our team of business designers. We sat down with Pace this week to talk about his eclectic taste in music and trying as many things as you can, because you never know where it might lead you.

Thoughtform has been working with the Obesity Action Coalition (OAC), a nonprofit organization dedicated to serving the needs of those affected by obesity, and ConscienHealth, an advocacy organization, to redesign the healthcare experience for patients with obesity.

In our 40+ years helping organizations of all sizes design a new vision for the future, we’ve found that true effective futurecasting boils down to these four steps.