About Us

We're Thoughtform: a strategy and experience studio. We help organizations drive internal change, create brand-defining experiences, and envision a clear path to the future.

When you’re executing a complex initiative with transformative potential for your business, it can be hard to find a successful path. Our visual thinking strategies harness your organization’s collective insight to find the best path, get everyone on board, and launch successfully.

Thoughtform draws on a 40-year history of thoughtful, rigorous design to solve our clients’ complex challenges.

Today, Thoughtform is a tight-knit team of thoughtful and inquisitive people  who share a belief in the power of design to solve tough business problems. When you work with Thoughtform, you get more than a well-designed strategy. You get a partner who takes the time to get to know you and your business. A partner who will work with you to challenge old assumptions, uncover new opportunities, and set a clear, actionable path to the future.

Our process is guided by four key principles. In our experience, it is these values, in concert with our unique process, that ensures unmatched strategic results.

Creativity. It’s our instinct to view old problems from new angles. To combine familiar elements into surprising new ideas. To notice what’s been looked at but not seen. We believe creativity is the essential mindset of innovation.

Inclusivity. None of us are as smart as all of us. We believe in bringing different voices together to design solutions that are truly human-centered. We delight in the variety of life experience, and we believe diversity yields quality.

Clarity. We believe that clarity is a strategic asset. We’re driven to untangle and  understand. We seek to broaden perspectives, illuminate blind spots, make sense of complex ideas, give form to new thoughts.

Optimism. Where some see problems, we see opportunity. We believe that through the power of design all futures are possible. From our process to our solutions, we consider the lives people live and the ways we can enlarge their experience.

Our Team

Strategy and design are human-centered disciplines, and we see people as the heart of our work.


That’s why we care so much about our team.

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Norm Goldberg

Steve Frank

Principal, Strategist and Designer

Principal, Director of Business Development

Adam Dove

Anna Mihalko

Director of Marketing and Project Planning

Director of Finance and Operations

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Cain Tillar

Gwyn Cready

Design Intern

Strategist and Writer

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Laura Springer

Nancy Herzing

Director of Design Strategy

Strategist and Designer

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Nancy Yagesh

Project Manager, Finance and Operations Liaison

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Ayaka Uriu (Amélie)

Ayça Akin

Consultant, Innovation Strategy

Consultant, Experience Design and Strategy

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David Babst, MBA

Debbie Weis, MBA

Consultant, Business Design

Consultant, Business Design

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Elisabeth Huber

Hazel-Ann McLean, MBA

Consultant, Instructional Designer

Consultant, Business Design

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Jeffrey Pipe

Jeremy Smith

Consultant, Design Leader

Consultant, Healthcare Technology Integration

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Jerry Gschwind

Pace Markowitz

Consultant, Learning Strategy

Consultant, Business Design

Shima Arab

Teri Coyne

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Wendy Manning

Consultant, Business Design

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Consultant, Learning, Communications, and Strategy

Consultant, Business Design

Careers

Are you interested in becoming a member of the ThoughtForm team? 

We’re always looking for people who want to combine design methods with business strategy to shape complex new initiatives. People who are excited by the thought of collaborating with other specialists and client teams to unravel thorny, difficult problems. If that’s you, we’d love to hear from you.

As a ThoughtForm team member, you’ll have the opportunity to tackle challenging communication design projects for clients of all sizes across many industries. We believe that by combining design methods with business strategy, we can act as the catalyst for positive and long-lasting change. Our team is made up of people who value working together, working hard, continually learning, and having fun along the way. Our team operates in a culture of collaboration, where everyone’s input and ideas are valued.

ThoughtForm offers team members competitive compensation and benefits. Our team enjoys flexible work hours and prioritizes spending time together outside of work through regularly scheduled team events. Our light-filled waterfront office is located in Pittsburgh’s Hazelwood. Our team is built on mutual respect for one another, both as collaborators and as human beings. As such, we prioritize a vibrant office culture where our team members have a vested interest in one another’s success both personally and professionally.

Ready to get started? Send us an email at resumes@thoughtform.com. Make sure to introduce yourself and include your resume and a few work samples. We don’t have the time to respond to everyone, but we’ll get in touch if we sense a good match.

Check below to see what positions we currently have open. We look forward to speaking with you soon!

Open positions: