On this episode of “Creative Change,” we sat down with Greg Frank, Senior Director of Global Clinical Marketing and Thought Leadership at GE HealthCare. We talked all about how to make real change in such a change-averse industry. From transforming the way his own organization understands their consumers and organizes their marketing practices, to understanding the appetite for change across the entire healthcare industry to find opportunities for real innovation, this conversation covers the full span of the challenges and rewards of driving difficult change.

Creating a truly “wow” experience for your customers requires that you understand their pain points across the entire customer journey. If you don’t know where these pain points are, and how they fit into your overall customer journey, you’ll never be able to fix them and get your CX running smoothly. But luckily, there are many other customer experience metrics that can give you a more in-depth picture.

Thoughtform is happy to announce that Laura Springer has become the newest member of our team of strategists. We sat down with Laura this week to talk about recyclable running shoes, regenerative systems design, and the irresistible sing-along that is Alanis Morissette.

Depending on your unique situation, launching a new product ecosystem may not be for you. But how do you know? And how can you develop an ecosystem that will provide for your customers and ensure repeat business for years to come?

Thoughtform is happy to announce that Pace Markowitz has become the newest member of our team of business designers. We sat down with Pace this week to talk about his eclectic taste in music and trying as many things as you can, because you never know where it might lead you.

Thoughtform has been working with the Obesity Action Coalition (OAC), a nonprofit organization dedicated to serving the needs of those affected by obesity, and ConscienHealth, an advocacy organization, to redesign the healthcare experience for patients with obesity.

In our 40+ years helping organizations of all sizes design a new vision for the future, we’ve found that true effective futurecasting boils down to these four steps.

Today, nearly every corporation invokes design thinking as part of their process. Many have even built internal design teams and innovation labs. However, not all find transformative results. Why?

It’s easy to see how bringing AI tools into your CX implementation would make the lives of your team easier. But what about your customer? When making changes to your CX strategy, their needs should be your first consideration.