Foglifters use a lively visual language to explain new products, services, business models, and business strategies far more effectively than words alone can. The best Foglifters are visual models that contain all the elements of a story. By using a visual model to take the audience on a tour of the subject matter, you can address all the ideas that make up the story. Because the message is visible, it’s engaging, clear, and easier to remember.

Journey maps are a way to document how a person interacts with a company, organization, product, or service. The journey map documents people’s actions, as well as support tools, motivations, influences, etc. Journey maps are a great tool to see your business from a fresh perspective and can help to identify opportunity areas or pain points.

Using user research to get to know your audience is an important initial step in creating a strong brand. It’s essential to understand the people who will interact with your product or service. That’s a no-brainer. But getting to know these people isn’t always so easy.

If you’re trying to explain a complex idea, abstractions may only take you so far. Instead of explaining your idea in words, make a napkin sketch. It’s a technique we use in almost every project.