Change that takes root

Thoughtform is a strategy and experience design studio.

We design strategies and experiences
to create change that lasts.

Two men sleeping on beds, one with a sleep apnea mask, branded Philips.

A woman explains something on a presentation board to a group of four people in a bright office setting, branded Highmark.

Two men having a conversation outside a building with modern architecture. One man is gesturing with his hands, branded University Hospitals.

Let’s explore a creative solution. GET IN TOUCH >

Two men look at a notebook or tablet screen outdoors, with yellow Caterpillar equipment in the background, branded Caterpillar.

Three people sitting at a table in a lively restaurant, laughing and talking, with food and drinks on the table, with a woman with curly hair and a tan sweater in the center, branded Parkhurst.

A person holding a tablet displaying the Helion healthcare website, featuring a nurse talking to an elderly patient, with the text "Getting post-acute health care right. That's our goal." Branded Highmark.

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Innovative men's health center wins design awards >

This month, both the Design Management Institute and the Service Design Network recognized our work...

How to drive organizational change without burnout >

When you have a vision of the future — one you know can revolutionize your organization — it’s easy to want to charge ahead with your new strategy. And if anyone doesn’t agree with you? Well, they just don’t understand.

Keep up with the leaders driving creative change. SUBSCRIBE >

5 steps to define the ethos of your service >

You want to deliver a new, innovative customer experience. But when you’re blazing new trails, not everything is predictable. How can you provide customer-facing teams with guidance that’s applicable across a wide range of contingencies — and that empowers them to take initiative on behalf...

What isn’t digital transformation? >

It’s been nearly two decades since we began hearing businesses ask the question “What is digital transformation?” Traditionally, it’s been...

Is AI right for your CX strategy? Depends on the age of your customer. >

Is AI a magic bullet for creating an effective CX strategy, or just a quick way to alienate your customers?...

What is futurecasting? >

How many times has your business been caught off guard by a major market change? Imagine you’re the CEO of a taxi company, for example. When Uber was introduced in 2009, the entire taxi industry suddenly had to rethink their business model. Should they change...