https://www.thoughtform.com/ideas daily 0.75 2026-03-25 https://www.thoughtform.com/ideas/innovation-process monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/c9529181-1e31-4600-9d9d-8234e5b5c0a8/AdobeStock_446580448.jpg Ideas - This is why your “innovation process” keeps stalling. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/visual-storytelling-for-powerful-presentations monthly 0.5 2026-02-21 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9432f440-5629-4b8c-9ae5-9d8ff82dffcf/AdobeStock_91840981.jpeg Ideas - Visual storytelling for powerful presentations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/burning-platform-burning-ambition-try-burning-responsibility monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/fd2fc2d2-b5f3-4473-abe3-0f5e41eba7f0/AdobeStock_85467368.jpg Ideas - Burning platform? Burning ambition? Try burning responsibility. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/usp-customer-listening monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/977d891d-3a65-466f-8915-180f0a4f0464/AdobeStock_129418267.jpg Ideas - Your USP doesn’t come from you. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/voc-is-dead-long-live-the-faster-horse monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1a2446be-95dc-44e0-9a1c-dce95c3ac005/AdobeStock_1522060065-1024x576.jpeg Ideas - VOC is dead. Long live the faster horse. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/org-chart-crushing-innovation monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9f502330-9bbf-43e9-8fd1-c587d2d9fd95/AdobeStock_205754691-400x220.jpeg Ideas - Is your org chart crushing innovation? https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ad66bb2f-58d1-4b2f-9e63-328041f3cc1e/Steve_B+%281%29.jpg Ideas - Is your org chart crushing innovation? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/co-design-cx monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/dfc4a021-76cb-489e-a33f-623046db2394/AdobeStock_300644895-e1752690773716-1088x519.jpeg Ideas - Co-design your CX for deep customer connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ad66bb2f-58d1-4b2f-9e63-328041f3cc1e/Steve_B+%281%29.jpg Ideas - Co-design your CX for deep customer connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/alessandro-sosa-intern monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/c147fe75-6be9-4534-98bb-6f842bad2baf/Alessandro-Sosa-Headshot-Banner-1088x519.jpg Ideas - Alessandro Sosa joins as Design Intern for Summer 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/combining-the-digital-and-analog-front-door monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e5bbbbca-9d34-47fe-8d48-4c94801be051/AdobeStock_415056430-1024x576.jpeg Ideas - Combining the digital and analog front door - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/make-the-business-case-for-investing-in-patient-experience monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e8278ad8-b830-4be6-b71e-59b16fd76791/AdobeStock_212823242-e1747328348264-1024x462.jpeg Ideas - Make the business case for investing in patient experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/meeting-the-moment-supporting-our-clients-in-uncertain-times monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/13528f94-1a68-435a-bcfb-45269d3f3f7d/CC9E9CC9-05CA-4B42-BECD-E85AD157A626-e1744305111742-1024x525.jpg Ideas - Meeting the Moment: Supporting Our Clients in Uncertain Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/overcoming-healthcares-resistance-to-change monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/62b2c742-10cc-47a6-83fc-da6e0faf9228/AdobeStock_576700846-1024x540.jpeg Ideas - Overcoming healthcare’s resistance to change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/5-patient-experience-trends-2025 monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/60ca0873-78b8-421a-9d91-a2e2216646c2/Patient-Experience-Trends-Blog-Header-3.5.25-1024x478.jpg Ideas - 5 Patient Experience Trends for 2025 and Beyond - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/cain-tillar-joins-as-design-intern monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/25d5f55a-cbd9-4980-ae2b-b484881eb611/Cain-Tillar-Headshot-Banner-1024x478.jpg Ideas - Cain Tillar Joins as Design Intern - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/obesity-week-a-research-based-approach-to-improving-patient-experience monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/8cbafcb6-8413-42e6-acfb-921ff105d86f/5F751485-1EE4-45AF-AF5B-B3DF19199C56-e1734121296701-1024x601.jpg Ideas - Obesity Week: A research-based approach to improving patient experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/5d9ddc1a-a978-426f-b082-861693ab5810/Screenshot-2024-12-13-at-3.33.22%E2%80%AFPM-1024x589.jpg Ideas - Obesity Week: A research-based approach to improving patient experience - Make it stand out The poster presented at Obesity Week highlights the voices of people with obesity as the experts on their own patient experience. https://www.thoughtform.com/ideas/creative-change-ep-6-lindsay-quinter monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1319d76f-562c-45e2-b4e7-9e165120caca/CREATIVE-CHANGE-1024x576.jpg Ideas - Creative Change Ep 6: Lindsay Quinter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creative-change-ep-5-michael-gemmati monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/99de4824-2a70-46dd-8fa4-8d0d9185b1ed/CREATIVE-CHANGE-6-1024x576.jpg Ideas - Creative Change Ep. 5: Michael Gemmati - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/an-agile-approach-for-repositioning monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/79177b74-63ab-40c7-b850-16e58fae6ff9/pexels-google-deepmind-17485632-1-e1711393030889-1024x527.jpg Ideas - An agile approach for repositioning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creative-change-ep-4-sophie-elias monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1ee70a4a-e70b-484b-9a8a-cc563a6886ce/CREATIVE-CHANGE-5-1024x576.jpg Ideas - Creative Change Ep. 4: Sophie Elias - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creative-change-ep-3-obesity-action-coalition monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9c69fb32-d815-4d10-a552-9bf4dd66a342/CREATIVE-CHANGE-4-1024x576.jpg Ideas - Creative Change Ep 3: Obesity Action Coalition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/mastering-strategy-implementation monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/bb80404f-9723-4708-a05b-32f7bb406d55/pexels-pixabay-358457-e1708717677484-1024x591.jpg Ideas - Mastering Strategy Implementation: Turning Plans into Action - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creative-change-ep-2-stacy-byers-of-highmark-health monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/abfa5898-bce2-4b8a-86d5-f3964028b3b6/CREATIVE-CHANGE-3-1024x576.jpg Ideas - Creative Change Ep 2: Stacy Byers of Highmark Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creative-change-ep-1-greg-frank-of-ge-healthcare monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/fae3bad0-ba4f-4686-8a53-9361779f83ad/CREATIVE-CHANGE-2-1024x576.jpg Ideas - Creative Change Ep 1: Greg Frank of GE HealthCare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/measuring-customer-experience-beyond-nps monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/139e47bf-7c45-4fd9-8021-dba1c722b7ef/AdobeStock_272786125-1024x655.jpeg Ideas - Measuring customer experience (beyond NPS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/new-strategist-laura-springer-joins-thoughtform monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/43417d51-aae9-4d37-af32-0c875aa27543/Laura-Springer-Headshot-Banner-1024x478.jpg Ideas - New Strategist Laura Springer Joins Thoughtform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/ydaiz2fgpukqytzinb2s58eyapxls9 monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/5c626643-643c-40bc-9d71-fa59a250b597/AdobeStock_427263106-1024x684.jpeg Ideas - Develop a product ecosystem that serves your customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/new-business-designer-pace-markowitz-joins-thoughtform monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/db3b4bf3-61fd-44ce-bdad-136e9f6d41e6/Pace-Markowitz-Headshot-Banner-1024x477.jpg Ideas - New Business Designer Pace Markowitz Joins Thoughtform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/redesigning-healthcare-for-patients-with-obesity monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/07980760-426e-4ccc-a9aa-ff3274e36df6/OACroundtable-1024x496.jpg Ideas - Redesigning healthcare for patients with obesity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/4b3sgxrpkp9hnpsuqinsopo210qkzf monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/fc615c6a-55ee-4d65-bec5-a806d41a93fc/stockvault-hand-holding-glowing-crystal-ball258496-e1682105001944-1088x519-1-1024x488.jpg Ideas - What is futurecasting? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/3485op0u5yislzbake13c7q0fu3jjm monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/32bdae03-7635-4c2c-8848-a5243c1dec3a/1B7AEE03-30A8-4E99-ADF5-C464EB88F00C-e1680622122532-1088x519-1-1024x488.png Ideas - When design thinking doesn’t work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e9086403-e2db-4d41-9c4b-44ac35d5edcc/538A53B1-66F7-494A-AAED-1F64DF4662DE-1024x341.png Ideas - When design thinking doesn’t work - Make it stand out A bilateral design process simultaneously addresses the design of the user solution (orange tasks) and the evolution of the enterprise to deliver that solution (yellow tasks). https://www.thoughtform.com/ideas/is-ai-right-for-your-cx-strategy monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/27c88ab2-e301-48ba-bd6b-5f68b056bb67/generational-ai-cx-e1677012673293-1024x538.jpg Ideas - Is AI right for your CX strategy? Depends on the age of your customer. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/5-steps-to-define-the-ethos-of-your-service monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ccbf00d4-c9bf-492f-a4ba-ef98f5e10663/D019B566-54BB-4388-B992-C10B78DF24EB-e1672867190195.jpg Ideas - 5 steps to define the ethos of your service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/how-to-drive-organizational-change-without-burnout monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/cea46075-a93c-420d-b7a5-4c39a5e80b8b/ADDA7719-89A9-46DD-B0DE-D8A81B812B7B-1024x529.jpg Ideas - How to drive organizational change without burnout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/innovative-mens-health-center-wins-design-awards monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/f418296d-e605-4796-869f-fde3fc8bea5d/dmisdn-banner-image-1-1024x348.png Ideas - Innovative men’s health center wins design awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/winnie-the-pooh-a-master-of-design-thinking monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/65df69eb-a93e-458d-bd6b-b586704a4ef1/Picture2-1-787x1024.jpg Ideas - Winnie-the-Pooh: a master of design thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/why-learning-organizations-thrive-in-the-new-world-of-work monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/502ea4e3-0c7c-4254-8cb9-3e4b869ca173/pexels-pixabay-207691-e1659040468529-1024x504.jpg Ideas - Why learning organizations thrive in the new world of work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/what-isnt-digital-transformation monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/370084dd-33d5-40af-a5dd-1c3e5591b303/pexels-george-desipris-2056194-1024x732.jpg Ideas - What isn’t digital transformation? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/the-next-evolution-of-the-knowledge-office monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/67be8a0f-f250-4f39-99ec-d713cfc8b2f9/Roundhouse_promo_1-1024x768.jpg Ideas - The next evolution of the knowledge office - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/can-a-robot-guide-your-go-to-market-strategy monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/06c38d9f-824b-4e76-9ded-02f486c4c958/pexels-pavel-danilyuk-8438945-e1647272390642-1024x596.jpg Ideas - Can a robot guide your go-to-market strategy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/project-management-for-maximum-humanity monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/839bd2dd-5d0b-4848-a75a-8a1ebdd5d944/pexels-cottonbro-7438104-e1643134636232-1024x568.jpg Ideas - Project management for maximum humanity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/designing-the-future-of-mens-health monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/dfdab5ba-5bc3-456d-8aa6-58afba9acb6e/TF_CutlerTeamKickOff2021-1024x768.jpeg Ideas - Designing the future of men’s health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/making-diversity-equity-and-inclusion-more-effective monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/abfb47ac-372d-4817-a1fc-05ee50022c50/Copy-of-Diversity-Equity-and-Inclusion....-2-e1639502816532-1024x673.jpg Ideas - Making diversity, equity and inclusion more effective - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/a-new-business-designer-joins-thoughtform monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/96883a6e-33f0-4f27-a8fa-700093b02bdf/Wendy_Manning_Banner_Headshot-e1636560322674-1024x502.jpg Ideas - A new business designer joins ThoughtForm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/the-power-of-business-design monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/3d892089-d03e-49a0-abb0-ff14629f3787/startup-3267505_1920-1024x683.jpg Ideas - The power of business design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creating-a-welcoming-entry monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7eefd742-f3a7-42fc-aa05-4caba8d5a63f/Deep-Dive-Healthcares-Digital-Transformation-e1627075493951.jpg Ideas - Creating a welcoming entry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/c7f852b8-3edc-4b72-998b-3c5596b045ec/Healthcare-Trends-3-Banner-1024x138.jpg Ideas - Creating a welcoming entry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/optimizing-healthcare-processes monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/642a577e-78a7-411c-bb3d-0a69e6c76c2a/Deep-Dive-Healthcares-Digital-Transformation-e1627075493951.jpg Ideas - Optimizing healthcare processes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/d1e1c1fb-afce-46e8-849f-2e349110c814/E1ABE6D7-34C4-45CF-9D58-C487ED35F992-1024x138.jpg Ideas - Optimizing healthcare processes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/a-new-writer-joins-thoughtform monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/2f731695-276e-44b9-bfd3-8eee1c60d75d/805A2171-e1625060271651-1024x540.jpg Ideas - A new writer joins ThoughtForm - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/fielding-blended-healthcare-models monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1590686e-5c69-4c56-99ac-13b5341500b7/Deep-Dive-Healthcares-Digital-Transformation-e1627075493951.jpg Ideas - Fielding blended healthcare models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/a7bda7d6-d7ef-42ef-9950-db7280eec239/Healthcare-Transformation-post-sketchcopy67_EDIT2-1024x138.jpg Ideas - Fielding blended healthcare models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/steve-frank-and-scott-barnyak-of-sdlc-partners-discuss-our-partnership monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/99d675c5-2d02-473c-963e-86c5d61ed2e7/thoughtform-design-thinking-business-process-reengineering-innovation-process-digital-solutions-strategy-design-consulting-firm-e1624296689179.png Ideas - Steve Frank and Scott Barnyak of SDLC Partners discuss our partnership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/new-partnership-offers-a-triple-pathway-to-healthcare-innovation monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9e652781-823b-42e8-ac4e-bfe5e8e934fa/PartnershipImage-1-1024x563.jpg Ideas - New partnership offers a triple pathway to healthcare innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/overcoming-ambiguity-in-business monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/3739f6eb-1686-4489-b204-a06613d6913b/Overcoming-Ambiguity-1024x488.jpg Ideas - Overcoming ambiguity in business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creating-an-authentic-brand monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/c240cda6-180a-4c40-b3c2-58482e79f7d8/authentic-branding-copy-1024x512.jpg Ideas - Creating an authentic brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/the-power-of-design-in-innovation monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/b5f74f46-8f91-430b-b2d3-6e9675174bba/TF_Blog2_WS1_A-01-copy-1024x512.jpg Ideas - The power of design in innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/practical-design-thinking-tips monthly 0.5 2025-10-17 https://www.thoughtform.com/ideas/b2b-vs-b2c-differences-in-go-to-market-strategy monthly 0.5 2025-10-17 https://www.thoughtform.com/ideas/organizational-learning-use-branding-for-training monthly 0.5 2025-10-17 https://www.thoughtform.com/ideas/branding-in-front-of-and-behind-the-curtain monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/43704b2e-2183-4f5c-ab57-ee574d00eaac/pexels-cottonbro-studio-6899765-1-1024x683.jpg Ideas - Branding in front of and behind the curtain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/what-do-my-consumers-want-four-ways-to-find-out monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/2bee349d-9258-4913-b2d0-53ae44ad1c18/pexels-pixabay-255527-1024x683.jpg Ideas - What do my consumers want? Four ways to find out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/design-disciplines-whats-the-difference monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/a6484143-8117-42e3-aabd-b146f5735b1e/DesignDisciplines2-02-1-1024x807.png Ideas - Design disciplines: What’s the difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1c333c76-a876-4f61-bb33-5e7a724e46e9/DesignDisciplines-01-1-1024x807.png Ideas - Design disciplines: What’s the difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/5b0b21d5-911b-47cc-98f1-5d398a052e76/DesignDisciplines2-02-1-1024x807.png Ideas - Design disciplines: What’s the difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/how-to-keep-communication-fresh-in-long-term-change monthly 0.5 2025-10-17 https://www.thoughtform.com/ideas/use-communication-to-boost-long-term-change monthly 0.5 2025-10-17 https://www.thoughtform.com/ideas/designing-your-innovation-process monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/cad6d6d1-2636-4e69-a7e5-a6f01279038e/Innovation-Process-ThoughtForm-2.jpeg Ideas - Designing your innovation process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/do-yourself-a-favor-talk-to-your-consumers monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e7f0a272-058e-4c87-9bf1-156935e89fd9/Focus-Group-Blog-1-1024x576.jpg Ideas - Do yourself a favor: Talk to your consumers! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/pursue-early-buy-in-for-strategic-planning monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/6a3c9062-42d6-43af-af63-ad07eff86f1f/Herding-Cats-1.jpg Ideas - Pursue early buy-in for strategic planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/digital-transformation-strategy-action-to-insight monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/86f87cb7-4f1a-4d91-a092-d048c1b32d03/DigitalTranform_Funnel-1.jpg Ideas - Digital transformation strategy: action to insight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/strategy-visualization-the-common-pitfalls monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/3c881a55-861a-4139-b972-610782949868/VisualExplanations_BlogImage-1.png Ideas - Strategy visualization: The common pitfalls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/shaping-perceptions-and-sharing-brand-value monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7785060e-5ae8-464d-8cb1-a187ad9d6b34/Brand-Value-1-1024x544.jpg Ideas - Shaping perceptions and sharing brand value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/breaking-down-the-barriers-to-change monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/a2f2b4b0-a2a2-48ab-8ac4-2d477496473f/ChangeMgmt_vignettes_FI-1.jpg Ideas - Breaking down the barriers to change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/overcoming-emotions-to-help-consumers-make-the-best-decisions monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/323cb81c-2297-44cf-afc3-6eb9021eea23/Emotional-decisions-1-1024x576.jpg Ideas - Overcoming emotions to help consumers make the best decisions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/communication-for-change-management monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/d3a2b0ba-e995-463b-a1d1-82f26ce73cc3/007_Crossroads-Blog-1-1024x576.jpg Ideas - Communication for change management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/why-is-jargon-bad-for-business monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/57428856-e933-4dde-9dcb-f8e03213b8c8/Diversify-your-ideas_innovation-blog-1-1.jpg Ideas - Why is jargon bad for business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/journey-maps-for-organizational-learning monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7e23c549-591e-42dd-98c1-1c8b30995f22/Training_experience-map-1.jpg Ideas - Journey maps for organizational learning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/using-personas-in-organizational-learning monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/87c608c7-70fd-4c58-8492-db947c5e5f70/Training_personas-1-675x519.jpg Ideas - Using personas in organizational learning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/visual-explanations-for-training-lifting-the-fog monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7c3751fc-7de8-4ae2-85cd-aae7a003ba46/Option-2-1.png Ideas - Visual explanations for training: lifting the fog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/creating-brand-guidelines-for-better-ux monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/f2848495-a566-4db0-a500-768a8f503993/007-Maeve_StyleBlog-1.png Ideas - Creating brand guidelines for better UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/storytelling-without-wordswhy-foglifters-work monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/190695b2-995d-4987-9aad-e665e95664c8/WhyFogliftersPost_Option3-1-1024x542.png Ideas - Storytelling without words—why Foglifters work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/journey-maps-for-budgeting-and-innovation monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/d97cda36-e180-42f9-8c69-421cda9f3e03/Option-2-1.png Ideas - Journey maps for budgeting and innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/simple-user-research-pick-their-brains-without-the-mess monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/dd780108-0abd-427a-95f7-80699dd8ffee/10377_TEQ_UndAud-LP-1.jpg Ideas - Simple user research: Pick their brains without the mess - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/ideas/six-tips-to-create-an-effective-napkin-sketch monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1dd95738-d356-4ec6-8b4b-708b5e27117b/10377_TEQ_NapkinSketch-LP-1.jpg Ideas - Six tips to create an effective napkin sketch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/work daily 0.75 2026-02-04 https://www.thoughtform.com/work/obesity-action-coalition monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/b3af679b-0b6c-4b1d-abf5-b195071ed30e/OACroundtable.jpg Work - Fighting Weight Bias with Design: The Obesity Action Coalition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e4357930-b7be-4017-8183-a3cefaa32e15/11166i+_+OAC+Workshops+-+Copy+of+Ideal+State+w_+Illustrations.jpg Work - Fighting Weight Bias with Design: The Obesity Action Coalition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/2965b620-0722-4940-b978-515fd2de0e73/To+Do+-+Copy+of+Ideal+State+w_+Illustrations.jpg Work - Fighting Weight Bias with Design: The Obesity Action Coalition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/work/blog-post-title-one-3n9n8 monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/5e2bb90b-aaf4-4e36-88c5-a2cd6fc4bb7d/pexels-mart-production-7088498-2-1024x683.jpg Work - Building a mission-driven brand: enGen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1757085676616-2EH849UXIZXCLJKCKBKO/enGen-7-10-years.png Work - Building a mission-driven brand: enGen https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1757085676616-ZNJF7LE6O068OY0PC7XI/enGen-80-percent.png Work - Building a mission-driven brand: enGen https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1757085677578-YO0KBS2T36DLYHDY821G/enGen-60-percent-1.png Work - Building a mission-driven brand: enGen https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1757085677683-DSFCB9IXBA7PF3Q72SDB/enGen-7-seconds.png Work - Building a mission-driven brand: enGen https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/f6f3a11e-2ff5-468d-86a1-426cb0f76444/enGen-logos-1024x516.jpg Work - Building a mission-driven brand: enGen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/work/blog-post-title-two-54x6g monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/3588290e-d2a8-4bb4-ac94-b77c2d1311c1/MSA-firefighter-1024x683.jpg Work - Envisioning a Safer Future: MSA Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108111085-64J8NY837FOHOFCV2KI3/MSA-Incident-Management.png Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108111100-ROCJXY8C31OIKBFX6T9D/MSA-Safety-Monitoring.png Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108112203-FWXB61T8MP0LVL7XST8M/MSA-Health-and-Productivity.png Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108112268-8J72DB4C6CKT6TZ1ET07/MSA-Automated-Compliance.png Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108284834-RBI9EK33MIIZKJF3ACK4/MSA-Prepare-for-co-creation-workshop-788x1024.jpg Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108284783-N1F1JQUHPTTYQMZ8LG3O/MSA-Develop-vision-playbook-788x1024.jpg Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108285787-9PX2NDF8UOOEJJWUFQNU/MSA-Facilitate-workshop-788x1024.jpg Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760108286137-HRY26O4BRKIMS2IRAP1B/MSA-Analyze-Source-Material-788x1024.jpg Work - Envisioning a Safer Future: MSA Safety https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/5532f5b2-6351-4b14-9681-0ad938adecf2/0007-_-THOUF-_-Case-Studies-Frame-8-1024x464.jpg Work - Envisioning a Safer Future: MSA Safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/work/parkhurst monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/d47a65ac-535b-41c6-8f0c-5356df3d5043/ParkhurstBanner-1024x683.png Work - Improving the Student Experience: Parkhurst Dining - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760037192779-DK4WVZL438E3777WKF0R/MealCard.png Work - Improving the Student Experience: Parkhurst Dining https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760037192797-TXGB9D9NLYAI3Y4PDA9A/67.png Work - Improving the Student Experience: Parkhurst Dining https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760037194022-BXUGCMDP01SYKUMX5Q2F/36.png Work - Improving the Student Experience: Parkhurst Dining https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760037193882-FC7V6KH7TSDOMIGCF206/1in4.png Work - Improving the Student Experience: Parkhurst Dining https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760037416999-9QMZOS535G5L2FUBEWRI/Viable.png Work - Improving the Student Experience: Parkhurst Dining https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760037417015-UUSIFP4HSPWGGX7LA8C4/Insightful.png Work - Improving the Student Experience: Parkhurst Dining https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760037417991-NTAC7HF28MBV4MAP7NCQ/Innovative.png Work - Improving the Student Experience: Parkhurst Dining https://www.thoughtform.com/work/university-hospitals monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e785871b-67fe-43e3-b56a-0dd9e16c7b60/UH-Blog-post_-1024x645.jpg Work - Men’s Health Pioneers: The Cutler Center for Men - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760024767106-M9M57B3IAU4UI5XI6E8Y/Stat4.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760024767107-OHC1A8291G79BBN77DE8/Stat3.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760024768127-28LSKNUPNU4CU5ZHDLNB/Stat2-2.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760024768228-OE0LR7L3VNC1IFQH29DX/Stat1.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/14bb31c9-cf3a-431d-8120-7622f1233fc4/ExperienceModel-731x1024.png Work - Men’s Health Pioneers: The Cutler Center for Men - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760027983916-OZYQ3S54GHSNW63SOHT5/Feat1.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760027983927-I35RDAJSCE92GU4RPLAS/Feat2.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760027984874-J7ZJW4FACXJ7JU4UVT00/Feat3.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760027984853-BFGU7IEECM6809TA2E64/Feat4.png Work - Men’s Health Pioneers: The Cutler Center for Men https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ee831c91-daf3-4c5e-b5c9-fb5e36e0fff4/Co-DesignWorkshop-1024x534.jpg Work - Men’s Health Pioneers: The Cutler Center for Men - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/work/organizational-transformation-breathe-pa monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/a92b6ac0-34a6-454c-9278-5ba7beec981c/AdobeStock_168268524-1024x683.jpeg Work - Organizational Transformation: Breathe PA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760106916801-BA1C1SBFCJ4XKNBH05W6/BPA2-1024x661.png Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760106916776-JYC7S26SO1OVK5PIOPI3/BPA3-1024x662.jpg Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760106917769-B7A85ZC585UYXHPTO4NW/BPA1-1024x651.png Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760106917842-LOHM558GIAJTR4AMIQPP/BPA4-1024x660.png Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760107009583-WIS5XFDJA3W0JU3ETV8C/Asset-1%403x.png Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760107009596-4L3PKM6PGODKCKAI1ZF6/Asset-2%403x.png Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760107010439-CYZ0QV47G6ZDX4DK7IBT/Asset-3%403x-e1682964228146.png Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760107010647-5U8GZ50GDWRVLJ70CQJW/Asset-4%403x.png Work - Organizational Transformation: Breathe PA https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/01e1dbd6-4dbb-42cd-a609-b62b7e417766/emma-simpson-mNGaaLeWEp0-unsplash-1024x262.jpg Work - Organizational Transformation: Breathe PA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/work/helion monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e35a6ed2-797a-4bee-a2cc-d7474d527fff/helion-hero-crop-1024x585.jpg Work - Bringing Home Care to Market: Helion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/05342bf8-9602-4de5-aacc-d64f2cb9e8ba/Screen-Shot-2021-09-14-at-3.31.58-PM-2.jpg Work - Bringing Home Care to Market: Helion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thoughtform.com/work/philips-health monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ef783756-a7dc-4dbe-9633-791676256dda/Philips-Health-Featured-2.jpg Work - A New Business Model for Sleep: Philips Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/6cc05ab8-c3be-4005-a2f2-edeb048d8df7/Icon_InteractiveExercises-1.png Work - A New Business Model for Sleep: Philips Health - Captured the initiative team’s vision for the new product strategy and service design. ThoughtForm met with the Philips team and used visual thinking facilitation techniques to understand the essential criteria and system pieces of the new business model. Creating a series of napkin sketch drafts of the visual model allowed the project team to explore different storytelling structures and refine key messages. Along the way, ThoughtForm helped Philips refine their overall approach to the service offering and begin to define details of the implementation. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e6a845e6-ca26-4fb2-9b0e-ffe11cb4956d/Icon_ProcessViz-1.png Work - A New Business Model for Sleep: Philips Health - Developed a refined Foglifter® to build alignment and gain leadership buy-in. ThoughtForm refined the design drawings and napkin sketches to develop a FogLifter. This visual explanation was used broadly with leadership and implementation teams in both 11” x 17” placemat and presentation formats. The Foglifter’s visual storytelling helped stakeholders quickly understand the project team’s approach, how the new business model differed from the existing model, and the advantages of the strategy. The Foglifter was supplemented by Deep Dives, which provided additional details necessary for implementation. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7cb41787-109f-4272-a734-8655320d6ead/Icon_Planning-1.png Work - A New Business Model for Sleep: Philips Health - Packaged the course as a complete kit. Once leadership approved the new vision and the implementation team defined an approach to move forward, it was time to prepare the organization for the shift. ThoughtForm created experience maps and implementation plan timelines to ensure alignment and realistic expectations for internal teams in IT, operations, customer service, and products, as well as external stakeholders such as distributors and physicians. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1f5c8e4e-e544-4eab-aebc-704fa8f8af87/Philips+Health_New+Business+Model_Case+Study_Final.jpeg Work - A New Business Model for Sleep: Philips Health - Make it stand out The Patient Management System Foglifter https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760035048770-EMHMOC0WT30X9MKWADPJ/Philips+Health_New+Business+Model_Case+Study_Final3.jpeg Work - A New Business Model for Sleep: Philips Health https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760035048768-PEUFXI4AFRSSJ78Z9USH/Philips+Health_New+Business+Model_Case+Study_Final2.jpeg Work - A New Business Model for Sleep: Philips Health https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760035049740-FF5DFTS17PXRUHEC2V6H/Philips+Health_New+Business+Model_Case+Study_Final.jpeg Work - A New Business Model for Sleep: Philips Health https://www.thoughtform.com/work/hm-health-solutions monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/f7787b00-c77d-43df-a460-eda26b416a64/Coverimage_webversion-2-1024x337.jpg Work - Charting a Path to the Future: HM Health Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/c42ee567-dfaa-4845-b2f1-80242271cc29/hmhs1-e1556216876902.jpg Work - Charting a Path to the Future: HM Health Solutions - Created facilitation exercises and a facilitation toolkit to support HMHS consultants during planning sessions. Before creating the toolkit and exercises, ThoughtForm and HMHS collaborated to define the information that HMHS consultants needed to collect from health plan partners in order to have successful sessions. By defining the ideal outcomes first, ThoughtForm was able to design a custom toolkit of engaging exercises, activities, and templates that allowed session participants to use both divergent and convergent thinking techniques. These thinking techniques helped consultants to supercharge innovation activities and see a greater return on time invested in the sessions. In all, the toolkit included four exercises, five facilitation support tools (including HMHS-branded exercise templates), a facilitation checklist, and a workshop takeaway booklet. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/3174c900-d9b1-4158-b0ba-d80750ee7b3b/helion-approach-1-2.png Work - Charting a Path to the Future: HM Health Solutions - Conducted two facilitation workshops to train HMHS consultants on design-based facilitation best practices. ThoughtForm hosted two facilitation training workshops to teach HMHS consultants about design-based facilitation and the custom facilitation toolkit. Each workshop began by showcasing the principles of design-based facilitation. Up until this point, joint partner planning had consisted of a series of presentations where HMHS shared information with their audience. Now, with a new mindset and strategically designed approach, the planning meetings would be interactive, facilitated sessions through which HMHS could collect information from their audience to achieve a clear goal. This mindset shift was essential to producing the outcomes that consultants needed—as well as an enjoyable partner experience. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/728aa88e-50fd-43ef-9cc1-3118fa8263ec/hmhs3-e1556216788620.jpg Work - Charting a Path to the Future: HM Health Solutions - Helped HMHS consultants prepare for joint strategic planning sessions by hosting mock planning exercises. Once HMHS consultants learned about design-based facilitation techniques and how to use their facilitation toolkit, ThoughtForm helped the consultants put their training into action with mock planning exercises. In these exercises, HMHS consultants learned how to create an approachable environment for health plan partners and helped to mitigate risk during the real planning sessions by testing each facilitation method and making it their own. Consultants played different roles during the mock exercises: facilitators, health plan partners, and third-party observers who made notes about each group’s performance. By playing different roles, HMHS consultants gained empathy for each participant’s needs and found ways to support those needs in advance of the real session. https://www.thoughtform.com/work/branding-the-next-evolution-carter monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/d242c43e-d352-495c-b020-f85215296c9d/Carter_Hero_lp-1-1024x307.jpg Work - Branding the Next Evolution: Carter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7bdfaeb7-3eb7-4af9-a5f1-b21795fa210f/Icon_Research-1.png Work - Branding the Next Evolution: Carter - Conducted internal and market research to understand current brand perceptions. ThoughtForm wanted to test current perceptions of the Bob Carter Companies brand and service. ThoughtForm worked with the company’s stakeholders to create and submit a survey to both external clients and internal consultants. The results of this survey—as well as a communications audit, audience analysis, and competitor benchmarking study—were shared at a Vision Catching® session with stakeholders. Through this collaborative discovery session, ThoughtForm gained the understanding it needed to craft a new identity and messaging for the company. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/6a9a4a38-05b9-4c91-a27c-faa59496fd64/Icon_Branding-1.png Work - Branding the Next Evolution: Carter - Developed new, fresh brand and identity to reflect the company’s bright future. As a team of well-respected experts, Bob Carter Companies builds trusted relationships with global clients and leads with confidence. ThoughtForm wanted to include those qualities in the company’s new brand structure and logo design. ThoughtForm designed a variety of names and logos that represented the company’s brand. Through a series of reviews, ThoughtForm helped Bob Carter Companies narrow a robust list of new names down to Carter. The new brand structure and name represent the man, Bob Carter, but also the qualities and integrity that his expertise and team have become synonymous with. The logo was designed as a stylized globe that is encircled by a capital C—a design that is simple, elegant, and direct. ThoughtForm captured this work in the form of a logo library and guidelines manual that details how to use the new identity in a variety of applications. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/11513cc1-74d5-447e-ac51-e85ff9d8678a/Icon_ResponsiveSite-1.png Work - Branding the Next Evolution: Carter - Designed and launched the new brand with a responsive and engaging website. ThoughtForm created a user-centered, responsive website to support the roll-out of the new Carter brand. ThoughtForm focused on creating robust functionality and intuitive navigation to support the goals of the site visitor and made the site compelling and engaging through branded visuals and messages. ThoughtForm also built the website with a CMS to ensure that Carter’s staff could update and maintain it into the future. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/5a5ea51d-99a4-4a3f-be7a-bdd8ed9470b6/Screenshot+2025-10-14+at+12.29.11%E2%80%AFPM.png Work - Branding the Next Evolution: Carter - Art library and guidelines To help Carter implement its new identity, ThoughtForm created a comprehensive library of logo files to be used for a variety of applications, from print to digital. The accompanying guidelines manual details how to correctly reproduce the new corporate signature. It also describes typefaces, colors, and graphic elements that make up the new identity to ensure that the brand is maintained into the future. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e125c245-8ffd-4c44-bcee-f2a84f4c1dee/Screen+Shot+2015-11-10+at+8.21.15+AM.png Work - Branding the Next Evolution: Carter - Carter website From wireframes to final design and development, ThoughtForm helped Carter launch its new website. The website features four easy-to-navigate sections: Who we are, How we help, Who we serve, and Get in touch. With the user in mind, ThoughtForm incorporated information graphics, iconography, and compelling photos to make the new website more visual and engaging. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ab20e232-8537-45af-bede-0ba797e5e0f6/Screenshot+2025-10-14+at+12.55.42%E2%80%AFPM.png Work - Branding the Next Evolution: Carter - Make it stand out ThoughtForm created a Design Innovation Guide, or DIG, to document the results of a Vision Catching® session and all of the research that went into it. This process documentation helped Carter review their options and come to a consensus about name and logo decisions. https://www.thoughtform.com/work/cat-connect monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9a35186a-a743-42e6-8c14-a2e163c6f9a0/Title-Image-1-2-1024x478.jpg Work - From Steel to Silicone: Caterpillar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/6cc05ab8-c3be-4005-a2f2-edeb048d8df7/Icon_InteractiveExercises-1.png Work - From Steel to Silicone: Caterpillar - Captured the initiative team’s vision for the new product strategy and service design. ThoughtForm met with the Philips team and used visual thinking facilitation techniques to understand the essential criteria and system pieces of the new business model. Creating a series of napkin sketch drafts of the visual model allowed the project team to explore different storytelling structures and refine key messages. Along the way, ThoughtForm helped Philips refine their overall approach to the service offering and begin to define details of the implementation. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e6a845e6-ca26-4fb2-9b0e-ffe11cb4956d/Icon_ProcessViz-1.png Work - From Steel to Silicone: Caterpillar - Developed a refined Foglifter® to build alignment and gain leadership buy-in. ThoughtForm refined the design drawings and napkin sketches to develop a FogLifter. This visual explanation was used broadly with leadership and implementation teams in both 11” x 17” placemat and presentation formats. The Foglifter’s visual storytelling helped stakeholders quickly understand the project team’s approach, how the new business model differed from the existing model, and the advantages of the strategy. The Foglifter was supplemented by Deep Dives, which provided additional details necessary for implementation. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7cb41787-109f-4272-a734-8655320d6ead/Icon_Planning-1.png Work - From Steel to Silicone: Caterpillar - Packaged the course as a complete kit. Once leadership approved the new vision and the implementation team defined an approach to move forward, it was time to prepare the organization for the shift. ThoughtForm created experience maps and implementation plan timelines to ensure alignment and realistic expectations for internal teams in IT, operations, customer service, and products, as well as external stakeholders such as distributors and physicians. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1f5c8e4e-e544-4eab-aebc-704fa8f8af87/Philips+Health_New+Business+Model_Case+Study_Final.jpeg Work - From Steel to Silicone: Caterpillar - Make it stand out The Patient Management System Foglifter https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760035048770-EMHMOC0WT30X9MKWADPJ/Philips+Health_New+Business+Model_Case+Study_Final3.jpeg Work - From Steel to Silicone: Caterpillar https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760035048768-PEUFXI4AFRSSJ78Z9USH/Philips+Health_New+Business+Model_Case+Study_Final2.jpeg Work - From Steel to Silicone: Caterpillar https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1760035049740-FF5DFTS17PXRUHEC2V6H/Philips+Health_New+Business+Model_Case+Study_Final.jpeg Work - From Steel to Silicone: Caterpillar https://www.thoughtform.com/work/branding-the-next-evolution-carter-j3n8d monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e6aebdc6-ba12-43c2-8388-9377f1a7e112/PW_iPhone_Hero_lp-1-1024x307.jpg Work - Reinvigorating a Time-honored Brand: Pratt & Whitney - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/0ed9087f-1a2d-487e-8d24-64e43f07bdf0/Icon_PWsite-1-1.png Work - Reinvigorating a Time-honored Brand: Pratt & Whitney - Analyzed the current and desired states for Pratt & Whitney’s website, then blazed a trail to get there. Early on, ThoughtForm learned that Pratt & Whitney used their website for a wide range of purposes. The Pratt & Whitney site needed to put forth a strong brand impression, describe (but not overtly sell) their products, disseminate information to the press, and present aviation history and innovation to aviation buffs. ThoughtForm was challenged to create a website that ticked all of these boxes, but still felt cohesive, streamlined, and on-brand. The natural starting point for the project was to audit Pratt & Whitney’s current site. Digging into features like content structure and navigation revealed a list of areas that needed the most attention. ThoughtForm then confirmed that our priorities were aligned with Pratt & Whitney’s so we could hit the ground running. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/b483e538-01a4-4e45-8bcd-ad09f137f362/Icon_Sitemap-1.png Work - Reinvigorating a Time-honored Brand: Pratt & Whitney - Streamlined the site’s architecture and design to reflect Pratt & Whitney’s reputation for excellence. With the results of this audit serving as the foundation for the project, ThoughtForm began an iterative process of schematic development. We created a sitemap and wireframes, ensuring that the new website would have an easy-to-navigate structure for the user. The rule of thumb: it shouldn’t take more than two “clicks” to get to any item. Once the site’s architecture was re-defined, ThoughtForm focused on its visual design. The new Pratt & Whitney website needed to be contemporary, clean, and bold, with a refined color palette. It also needed to have a responsive design, functioning equally well on desktop and mobile devices. A library of visual assets, such as icons that signaled different sections of the media center, extended the graphic feel of the website. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/818af54a-b65a-45db-b7bf-b57ea4ce3a7c/Icon_PW_ResponsiveSite-1.png Work - Reinvigorating a Time-honored Brand: Pratt & Whitney - Collaborated with Pratt & Whitney to bring the website from vision to reality. Securing design approval from key Pratt & Whitney stakeholders was a critical piece of the site development process. To facilitate reviews, ThoughtForm used an agile design process, developing the site in a series of sprints. For each sprint review, ThoughtForm created a private staging site so that Pratt & Whitney team members could provide feedback on the design’s functionality and appearance. These reviews informed future design iterations, helping ThoughtForm to refine the prototypes into a completed website that was ready to be deployed. The Pratt & Whitney website is currently hard-coded, with the intent to migrate it to a content management system (CMS) for easier updates and maintenance in the future. ThoughtForm and Pratt & Whitney continue to plan for the resources needed to maintain a CMS. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/749816a2-b34c-48d2-8aa9-c220fdda9e0f/PW_DIG_Caro-1-1024x768.jpg Work - Reinvigorating a Time-honored Brand: Pratt & Whitney - Summary of website audit ThoughtForm summarized an eight-point audit of the existing site in a document that was then used to guide the discussion about recommended changes with Pratt & Whitney. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/03222e54-6b88-4d08-bdfd-151cb506b6cd/PW_Wireframe_caro-1-1024x768.jpg Work - Reinvigorating a Time-honored Brand: Pratt & Whitney - Sitemap and wireframes ThoughtForm and Pratt & Whitney collaborated to define a streamlined yet robust content architecture for the new website. Once approved, a sitemap laid the groundwork for a number of wireframe design options. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/c0e0169c-eda6-4223-87fa-48f4d3953bbe/PW_Home_Caro-1.jpg Work - Reinvigorating a Time-honored Brand: Pratt & Whitney - Completed website with custom visuals Through a series of sprints, ThoughtForm arrived at the new site’s final design, which incorporated custom visual features, photo treatments, and icons to further align the site to Pratt & Whitney’s project goals. https://www.thoughtform.com/work/branding-the-next-evolution-carter-j3n8d-47zfz-zkbge monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/417d730d-7fb4-4b71-a262-2f3bdcd1c3b9/Nems_HeroImage2_lp-1-1024x307.jpg Work - Enabling Change: Nemschoff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/3e758d54-615e-4cd0-be39-e84bdedc7aa4/Icon_NewCatalog-1.png Work - Enabling Change: Nemschoff - Created a catalog design that supports users, while highlighting brand value. Nemschoff’s dealers were power users of the catalog, so any changes had to support the way they work. ThoughtForm reorganized the catalog to highlight product categories, designed model listings to permit quick skimming, illustrated and explained complex features, and grouped all specifying information together for faster use. At the same time, ThoughtForm revealed brand value through new content that expresses Nemschoff’s design values, and a visual redesign that better reflected the character of the brand. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/4edcd4b3-9ebd-4796-aef8-51bcd40dae46/Icon_StreamlinedProduction-1.png Work - Enabling Change: Nemschoff - Implemented a new, streamlined production system. The Nemschoff team was committed to two key objectives: improving the accuracy and consistency of product information and increasing the catalog’s speed to market. To support these objectives, ThoughtForm planned and launched a new automated production system that flows prices from a database directly into the new custom page templates. Later, when Nemschoff switched to a new price database, ThoughtForm helped them align the catalog to the new ordering process, while enhancing the catalog design. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7b267437-7811-4bba-a198-12a36a8a57e3/Icon_ProcessViz-1-2.png Work - Enabling Change: Nemschoff - Successfully introduced the new changes to the organization. In addition to implementing the new catalog design, ThoughtForm helped Nemschoff negotiate the changeover process. ThoughtForm delivered custom training to the Nemschoff staff on using the system, developed orientation materials to help dealers and specifiers use the new ordering process, and produced an animated video to demonstrate the value of the new process. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ba6ecc41-adf6-4892-9c3c-06d7a6ace9d8/Nems_PriceBookWorkflow_caro-1-1024x748.jpg Work - Enabling Change: Nemschoff - Analysis and Design ThoughtForm created a Design Innovation Guide (DIG) to document how a Vision Catching session held with key stakeholders was translated into a specific design approach. A series of iterative prototypes further advanced the design and showed exactly how its new features would work. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/bb6e6cd8-8453-4979-8cf4-c606b717d9b5/Nems_NalaChair_caro_spread-1-1024x663.jpg Work - Enabling Change: Nemschoff - Product Template Integration Based on our research and recommendations for production software, ThoughtForm developed a detailed set of custom product templates that implemented the design and supported the automatic flow of prices. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/8b8dd17f-ed95-4a88-9796-0818683a27d6/Nems_Placemat_caro-1-1024x651.jpg Work - Enabling Change: Nemschoff - Orientation and Training To ensure the successful implementation of the catalog, ThoughtForm developed a training session for Nemschoff’s core team, as well as orientation materials that introduced stakeholders to the new catalog and ordering system. https://www.thoughtform.com/work/branding-the-next-evolution-carter-j3n8d-47zfz monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e6aebdc6-ba12-43c2-8388-9377f1a7e112/PW_iPhone_Hero_lp-1-1024x307.jpg Work - Defining a non-profit’s new voice: The Environmental Charter School - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/69dd4394-7c85-443c-89fe-e26c7cd995e5/icon_Communication-1.png Work - Defining a non-profit’s new voice: The Environmental Charter School - Analyzed current communications and defined new ways to help make ECS “shine.” Early discussions between ThoughtForm and ECS revealed the school’s struggle to communicate their educational philosophy to new families, colleagues, and partners in a relatable way. ThoughtForm encouraged ECS to “step back” and take a more holistic view of their messages and communications, launching an investigation of their brand. ThoughtForm hosted a Vision Catching® session with key ECS stakeholders, laying the groundwork for updating the ECS brand in time for their 10th anniversary. This session provided valuable context about the school’s history and its current culture and academic standing. It also helped us assess opportunities to re-engineer the ECS brand without disrupting the equity it had already built. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/fa83d26a-ef08-4665-97ac-6bd8c9877c1c/icon_Messaging-1.png Work - Defining a non-profit’s new voice: The Environmental Charter School - Reinvented messaging and graphic identity to bring ECS into harmony with its mission. ThoughtForm created a foundational set of messages that resonate across ECS’s audiences, as well as customized messages tailored to each audience. Concurrently, ThoughtForm updated the ECS logo to truly embrace the built, social, and environmental learning systems that together comprise ECS’s unique approach to education. ThoughtForm established a library of formats and templates for these new messages and identity elements. These new tools make it easy for ECS to ensure consistency across all communication touchpoints, from letters to press releases to the school’s first annual report. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/705830e6-1752-4366-950c-c2131c9f2796/icon_Content-1.png Work - Defining a non-profit’s new voice: The Environmental Charter School - Created targeted resources to serve as a roadmap for content creation in the future. ThoughtForm and ECS collaborated to visualize where ECS stories originate and how they should be developed and published in the future. We created a visual model that served as a high-level snapshot of this editorial process. It details the primary actors and actions that successfully push ECS stories through the proper channels and ultimate publication. An accompanying writer’s manual of detailed editorial guidelines, style rules, and best practices helps further ensure consistency among all ECS communication initiatives. As a final deliverable, ThoughtForm also developed an annual planning tool that helps ECS anticipate their needs for print and digital communications and have the necessary materials on hand. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9f9e0ecc-8aee-4f34-8c7e-e976dadf1813/Screenshot+2025-10-20+at+10.17.00%E2%80%AFAM.png Work - Defining a non-profit’s new voice: The Environmental Charter School - Vision Catching® DIG The Design Innovation Guide (DIG) detailed the discussions, exercises, decisions, and key takeaways from the Vision Catching® session held at the beginning of the project. The DIG served as a reference tool as the project proceeded and helped keep all parties aligned to project objectives. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/aefa7b16-2169-465e-9057-05a3c24f324f/10770_ECS_Foglifter_Final_caro-1-1024x663.jpg Work - Defining a non-profit’s new voice: The Environmental Charter School - Branding support tools ThoughtForm created a visual model of the ECS editorial process (see at bottom) plus an accompanying Communications Writing Manual. For the new identity, we provided a logo art library and formats for communication materials. Together, these tools ensure consistency for all ECS messaging and brand expression. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7cf023e3-35ee-454b-949f-d74fef69a208/Free_Trifold_Brochure_Mockup_caro-1-1024x768.jpg Work - Defining a non-profit’s new voice: The Environmental Charter School - ECS Annual Report ThoughtForm created ECS’s first annual report to help provide an overview of the school’s year and highlight the practices and characteristics that define its educational approach and mission. The report leveraged ECS’s new brand and messaging, and ECS distributed approximately 1,000 printed copies to prospective families, colleagues, and partners. https://www.thoughtform.com/work/branding-the-next-evolution-carter-j3n8d-47zfz-zkbge-hkfn9 monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/474bcc8d-b6a2-47c1-9a09-f7caf2e1823d/Title-Image-e1689088416413-1024x655.jpg Work - Accelerating organizational design: Anthem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/1edc98f3-75cd-434e-93cc-93f0104cf1bd/VisionCatch-Icons-1.png Work - Accelerating organizational design: Anthem - Created a visual to arrive at a solution everyone could agree on. By illustrating the process, the organizational design team was able to think it through from beginning to end, and create a shared focal point for discussion. The visual process helped the team to spot differences in vocabulary and arrive at a common language. It also inspired the team to envision the path forward along with all of the possible outcomes. This dialogue uncovered differences in team members’ views of the process, and gaps in the story being told. It also helped align the team on a shared vision of goals, outputs, and roles. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/bf22bf02-9cf0-4568-9b05-5c2f425c3aea/Icon_ProcessViz-1-3.png Work - Accelerating organizational design: Anthem - Armed the team with the tools to get full-hearted approval from leadership. The Foglifter® that ThoughtForm and Anthem co-created helped the team present to Anthem’s leadership to establish the premise of the project quickly. With less time spent explaining, the team was able to spend more time in meaningful discussion. The visualization brought clarity without oversimplifying the message, and made the approach and outcomes tangible. Using visual communication also differentiated the organizational design team’s efforts from other current initiatives and helped to achieve executive attention. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/6086d519-afa9-4d31-a670-c708c3a353b3/Icon_Commtoolkit-18-1-e1556214879370.png Work - Accelerating organizational design: Anthem - Rapidly engaged internal partners to implement the process. Using the Foglifter®, the organizational design team was able to orient other teams quickly. The plan was then unpacked further in the Playbook. With both tools in use, participants could more easily envision and understand their roles within the overall effort. As the team dove into the work, the playbook kept everyone focused on the process, while speeding the onboarding of new team members. A clear and tangible understanding of the process empowered internal partner teams to participate fully and co-create the outcomes they wanted. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/89f02034-5fc8-4cd0-8a4e-d528dbecb2a8/Title-Image-e1689088416413-1024x655.jpg Work - Accelerating organizational design: Anthem - Organizational Design Foglifter® The Organizational Design Foglifter® gave a high-level, clear, and concise view of the overall scope, approach, and plan for the organizational design team, the Anthem executive team, internal partners, managers, and other leaders. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/14908613-9f80-49ca-898d-ed6eda3fc94a/Screenshot+2025-10-21+at+2.35.02%E2%80%AFPM.png Work - Accelerating organizational design: Anthem - Product Template Integration Based on our research and recommendations for production software, ThoughtForm developed a detailed set of custom product templates that implemented the design and supported the automatic flow of prices. https://www.thoughtform.com/work/branding-the-next-evolution-carter-j3n8d-47zfz-zkbge-hkfn9-dxf27 monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/011f707c-4e9a-4301-ba55-27ee01d83d8b/P3A0727-1-1024x683.jpg Work - Transforming a Sales Culture: Caterpillar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/4edcd4b3-9ebd-4796-aef8-51bcd40dae46/Icon_StreamlinedProduction-1.png Work - Transforming a Sales Culture: Caterpillar - Developed a framework for building a CRM strategy that resonates with dealers. ThoughtForm helped Caterpillar outline a structure of elements that, once completed, would become a strategy for improving CRM practices at dealerships worldwide. ThoughtForm facilitated a four-day, in-person workshop that assembled regional teams in one location for the first time, all to work on completing the framework. ThoughtForm presented a diagram that outlined dealer process and planning activities. Working in small groups with participants from different regional teams, each group organized the activities to create Key Areas for CRM. After a large group discussion to evaluate each small group’s approach, ThoughtForm and Caterpillar built a master version that all regional teams agreed to use with dealers. This was a critical milestone: the Key Areas were set and the rest of the workshop could be spent filling in the rest of the framework. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/e50b784f-b11f-4d9f-b5e8-b25e2b18b308/Icon_RefinePrintMatl-1.png Work - Transforming a Sales Culture: Caterpillar - Aligned with the enterprise strategy to form an integrated approach to CRM. The regional Caterpillar teams continued to work remotely to refine the initial drafts of each element of the framework. ThoughtForm facilitated a second in-person workshop with the global team to finalize the strategy and plan implementation with dealers. New Caterpillar participants were invited and asked to share an update on their teams’ efforts that impact CRM. Participants quickly learned that there were two CRM strategies in the works at Caterpillar—the one developed with ThoughtForm for Cat dealers and another one that started internally, and focused on the Caterpillar enterprise as a whole. Some elements across the two strategies were similar, but a closer examination was necessary to prevent confusion for dealers who interface with both teams. ThoughtForm quickly shifted the course of the workshop and led exercises to merge the two strategies without compromising either team’s goals. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/6086d519-afa9-4d31-a670-c708c3a353b3/Icon_Commtoolkit-18-1-e1556214879370.png Work - Transforming a Sales Culture: Caterpillar - Visualized the strategy and created a toolkit that could be applied across communications. ThoughtForm developed a fundamental visual model that defines the Key Areas of the strategy. It provides a quick overview of the activities involved in CRM and conveys how information sharing across each dealership is critical to successful CRM. The model is used in a variety of communication materials, while elements of the model are also used to discuss nuances within each Key Area. While the model was being developed, ThoughtForm proposed a communications and change management plan to Caterpillar that outlined the tools that regional teams would need to drive CRM adoption at dealerships. The Caterpillar team prioritized the materials within the plan so ThoughtForm could create a communications suite that enticed dealers with the benefits of CRM, educated them on the strategy, and then helped them to develop and act on an improvement plan. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/af5d3e55-c19f-4bb4-a718-edb802dad09a/Screen+Shot+2017-01-18+at+8.22.22+PM.png Work - Transforming a Sales Culture: Caterpillar - A brief animated video Introduces salespeople to key aspects of the new CRM strategy and describes how it will change the way that dealers call on customers. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7d841433-6ce1-407d-8a2d-e725e4be5b10/10587_CRMOverviewBroch-F2%28forms%29_Page_4.jpg Work - Transforming a Sales Culture: Caterpillar - A short brochure Captures the value story of CRM for dealers, provides a visual overview of the strategy, and includes brief case studies of dealers benefiting from CRM. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/fc339017-7997-4da5-9b55-8b3b5133614a/10575_PartsAdvisor-D3.jpg Work - Transforming a Sales Culture: Caterpillar - A series of role overview posters Integrates the CRM strategy into the description of each team member’s role and responsibilities. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/c9b7588d-27b2-4584-845c-201c9cbd4423/Screenshot+2025-10-27+at+4.22.58%E2%80%AFPM.png Work - Transforming a Sales Culture: Caterpillar - An interactive tool Caterpillar reps can use with dealers to evaluate CRM maturity and plan steps for improvement. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/5d94ebe8-dbe5-4224-baad-9da352045612/10587_CRMFieldGuide-D623.jpg Work - Transforming a Sales Culture: Caterpillar - A comprehensive field guide CRM champion at dealerships can use to help them understand the details of the strategy and act on their improvement plan. https://www.thoughtform.com/work/branding-the-next-evolution-carter-j3n8d-47zfz-zkbge-hkfn9-dxf27-rbzac monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/ff5958ee-c43e-4f6d-b487-8b78a755acab/IMG_5835.jpg Work - Designing the innovation process: Anthem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/853c969e-e820-4355-9296-4a67e606359e/Icon_Branding-1-2.png Work - Designing the innovation process: Anthem - Created an illustration style and nomenclature that reinforced Anthem’s inclusive and innovative culture. ThoughtForm and Anthem collaborated to create a written and visual framework for categorizing and describing how all areas of the enterprise fit within the Anthem innovation ecosystem. During the development of this content strategy and visual toolkit, ThoughtForm worked to ensure that Anthem employees could easily visualize themselves in the Innovation ecosystem. This goal was achieved by modeling the actors in the visual toolkit after real Anthem employees and ensuring that the toolkit was inclusive, illustrating women and minorities in diverse positions across the enterprise. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/7dc6f589-f8a3-4e94-ad49-d212a21dc970/Icon_Architecture-1.png Work - Designing the innovation process: Anthem - Positioned two new innovation-focused areas within Anthem’s corporate infrastructure. As a new enterprise-wide discipline, innovation needed to be centralized so ideas from all areas of Anthem could be embraced. ThoughtForm worked with Anthem to define two innovation organizations. ThoughtForm then illustrated how the enterprise collaborated with these organizations to create and develop innovative ideas. The first organization, the Innovation Center of Excellence, needed to define and communicate Anthem’s strategic priorities for the year so that Anthem employees could understand where they should look for ideas. The second organization, the Innovation Studio, needed to explain its process and funding model as an internal innovation accelerator. Once these organizations were defined, ThoughtForm created a series of presentations and visualizations that were used to communicate the changes to Anthem’s C-suite and Board of Executives. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/641209f6-fb35-4227-ba38-613794c2d2b0/P3-e1556215902608.jpg Work - Designing the innovation process: Anthem - Visualized innovation funding and acceleration processes to give employees the big picture. Anthem and ThoughtForm illustrated Anthem’s innovation processes to show how they work at a high level and a detailed level. These visual explanations, or Foglifters®, help Anthem’s employees understand how innovation should fit into the greater enterprise and their everyday work experiences. This context helped employees know what to expect, set them up for success, and gave them the tools to be evangelists for Anthem’s new innovation approach. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9eab1a1e-5efa-4e86-9da4-ac46895e6fcc/10606_Anthem_InnovationFactory_Final_View2.png Work - Designing the innovation process: Anthem - Innovation Ecosystem Foglifter® The Innovation Ecosystem Foglifter® is the foundation of Anthem’s innovation strategy. This visual explanation illustrates how different business areas of the Anthem enterprise work with the Innovation Center of Excellence and Innovation Studio to cultivate a culture of innovation and develop innovation projects. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/f795d668-0093-4562-bc46-7ca4dea0744b/10609_InnovationPlaybook_Screen_151216_Page_09.png Work - Designing the innovation process: Anthem - Innovation Process Foglifter® The Innovation Process Foglifter® focuses on explaining the process of the Innovation Studio, Anthem’s centralized innovation incubator and accelerator. https://images.squarespace-cdn.com/content/v1/68add8ce35533424d1c372a3/9722dce6-d34b-4940-a2bf-9c7f83b6b3c5/10609_InnovationPlaybook_Screen_151216_Page_10.png Work - Designing the innovation process: Anthem - Innovation Playbook and Communication Plan The Innovation Playbook provides detailed step-by-step instructions for how to take an idea through the Anthem Innovation Studio. 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